The new report by Expert Market Research titled, ‘Indian Sanitary Napkin Market Growth, Share, Price, Trends, Analysis, Report and Forecast 2023-2028’, gives an in-depth analysis of the Indian sanitary napkin market, assessing the market based on its segments like product types, distribution channels, and major states.

The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

Indian Sanitary Napkin Market Share, Size, Industry Report, Key Player, Major Segments, and Forecast

The key highlights of the report include:

Market Overview (2018-2028)

• Historical Market Value (2022): INR 8,704.9 crore
• Forecast CAGR (2023-2028): 16.9%
• Forecast Market Size (2028):  INR 22,481.2 crore

The growing adoption of safer menstrual practices by women in India is driving the market growth. The increasing awareness about menstrual hygiene among the working women is propelling the demand for sanitary napkins. The increasing efforts by the Indian government aimed towards diffusing awareness about sanitary napkins among the women in rural areas has been providing impetus to the market.

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Over the forecast period, the increasing number of women in the urban areas is likely to propel the decision-making and purchasing power among women. The increasing competition between the major sanitary napkin makers and the strong foothold of the existing sanitary napkin manufacturers is likely to provide significant impetus to the market in the forecast period.

Indian Sanitary Napkin Industry Definition and Major Segments

Sanitary napkin is defined as a disposable and absorbent pad which is worn by women during the menstrual cycle in order to absorb the flow of blood. Sanitary pads can be of different sizes and shapes, along with different capacities to absorb heavy or light menstrual bleeding. Some of the significant advantages offered by the product are no leakage, lack of unaesthetic appearance, and no unpleasant odour.

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Based on product type, the market can be segmented into:

• Disposable Menstrual Pads
• Cloth Menstrual Pads
• Biodegradable Menstrual Pads

By distribution channel, the market has been divided into:

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online
• Speciality Stores
• Others

The regional markets for Indian sanitary napkin include:

• Maharashtra
• Delhi-NCR
• Tamil Nadu
• Karnataka
• Gujarat
• Others

Indian Sanitary Napkin Market Trends

The favourable policies of the government encouraging the use of sanitary napkins are the key trends in the market. In 2018, the tax on sanitary napkins in India, which was 12% under GST, was removed. This boosted the awareness among millennial and Gen Z women about maintaining menstrual hygiene.

Meanwhile, the thriving e-commerce industry in the country is likely to be a crucial trend in the market propelling the demand for sanitary napkins. Moreover, the aggressive branding and promotion strategies adopted by the key market players are anticipated to accelerate the demand for sanitary napkins in the forecast period.

Key Market Players

The major players in the market are

• Procter & Gamble
• Johnson & Johnson Services, Inc
• Unicharm Corporation
• Saathi Eco Innovations India Private Limited
• Kimberly-Clark
• Others

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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